What Happened To Busy Baby After Shark Tank?


Are you a parent who struggles to keep your little one entertained during mealtime or while running errands? If so, you may have heard of Busy Baby and its innovative mat designed to keep babies busy and focused. The company gained national attention after appearing on Shark Tank in 2019, but what has happened to them since then? In this blog post, we’ll look at what’s been going on with Busy Baby and how they’ve continued to grow as a business. Stick around to find out more!

Shark Tank Appearance

Busy Baby appeared on Shark Tank Season 10, Episode 17. Founder Beth Fynbo pitched the Busy Baby Mat to the Sharks with enthusiasm and passion. The product was designed to keep babies engaged and entertained during meal times by providing a suction base for toys and utensils. The Sharks were impressed with the innovative design of the mat, but some expressed concerns about competition from similar products already in the market. Despite this, Lori Greiner saw potential in Busy Baby Mat and offered $250,000 for 25% equity.

Beth Fynbo accepted her offer making Lori Greiner a partner in Busy Baby. The investment helped expand production capacity and increase marketing efforts. Appearing on Shark Tank proved to be a valuable experience for Busy Baby as it brought exposure to their product, which resulted in increased sales and business growth.

After Shark Tank

  • After appearing on Shark Tank, Busy Baby received much attention from viewers and investors alike. The appearance on the show gave the company a platform to showcase its innovative product to millions of people across the country.
  • The exposure increased sales as more parents became aware of the Busy Baby Mat and its benefits for their babies. The company also received offers from potential investors interested in financing their business’s growth and expansion.
  • Busy Baby utilized this opportunity to grow their brand by partnering with other companies that share similar values, such as Bumkins, which produces sustainable baby products. They have also expanded their product line by introducing new items like sensory toys and teethers.
  • Additionally, Busy Baby has continued to leverage social media platforms such as Instagram and Facebook to promote their products. By sharing photos and videos showcasing how parents can use the mat with their babies, they continue to engage with existing customers while attracting new ones.
  • Appearing on Shark Tank was undoubtedly a turning point for Busy Baby. It helped them gain traction in an increasingly competitive market while providing invaluable exposure that continues to benefit them today.

Busy Baby Today

Today, Busy Baby is a flourishing business that has gained popularity due to its innovative and practical baby products. After appearing on Shark Tank in 2019, the company received massive exposure, which helped them secure funding and establish itself as a reliable brand. Busy Baby’s flagship product, the Busy Baby Mat, is still one of its bestsellers. Since its launch, the mat has undergone several improvements, including larger sizing options and new color choices. It remains essential for parents looking for a safe and convenient way to keep their babies occupied during mealtime. Aside from the Busy Baby Mat, other items are available under Busy Baby’s product line, like silicone bibs with adjustable neck straps that make them comfortable for babies of all sizes. The bibs also have deep pockets to catch food crumbs or spills – making clean-up time much easier for parents!

Another popular product by Busy Baby is their suction cup toy tether which attaches toys or teethers securely onto any surface without fear of it falling off or getting lost. Busy Baby continues to innovate and create high-quality baby products that meet the needs of modern parents today. Their dedication to safety and functionality has earned them positive reviews from satisfied customers worldwide.


Busy Baby has come a long way since its appearance on Shark Tank. The episode helped bring attention to the innovative mat that keeps babies entertained and engaged during mealtime. Since then, Busy Baby has continued to grow and expand its product line with new designs and features.

The success of Busy Baby is a testament to the power of innovation and hard work. With great ideas and dedication, anyone can turn their dreams into reality. As parents search for products that make their lives easier, Busy Baby continues to be a popular choice for families worldwide.

Whether you’re a parent looking for an easy-to-clean baby mat or an entrepreneur seeking inspiration from successful businesses like Busy Baby, there’s no doubt that this company will continue to inspire us in the years ahead. If you haven’t tried one of their mats yet, why not try it? You might find your new favorite parenting product!

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